The Ultimate Tools And Resources Every Copywriter Needs To Succeed

Your words can inspire, persuade, and even drive sales. But even the best copywriters need the right tools to boost conversions.

No matter if you're just starting or you're a pro, having the right resources can supercharge your workflow and take your writing to the next level. So let's unlock that potential together.

Grammar checkers are just the beginning.

It would help if you also had tools for:

• Keyword research: Find the right words to reach your audience.
• Plagiarism checks: Ensure your work is original and ethical.
• Readability analysis: Make sure your writing is easy to understand and engaging.
• Word tools: Craft compelling copy that resonates with your audience.

Top writers use tools. They keep your writing polished, ensure it flows smoothly, and drive engagement.

These are some of the tools that have helped me succeed. I hope they help you too.

Essential Skills For Copywriters

Every copywriter needs a few key skills to succeed. Here's a breakdown:

• Strong Writing: This is the foundation. You must write compelling and persuasive copy, from catchy headlines to engaging content that converts readers into customers. Practice, read widely, and study successful examples to improve your writing.
• Research Prowess: Copywriters tackle diverse topics for various audiences. You'll need to research thoroughly, including keyword research, competitor analysis, and understanding your target audience's needs and problems.
• Creative Spark: In a sea of content, it’s crucial to stand out. Use creativity to brainstorm unique ideas and discover innovative ways to communicate your message.
• Time Management Skills: Copywriters often face tight deadlines. Effective time management can help them meet client expectations without compromising quality.
• Attention To Detail: Even minor errors can significantly impact your message. Proofread carefully to ensure accuracy.
• Adaptability: The industry is constantly evolving. Stay updated on the latest trends and technologies, and be open to learning new techniques.
• Collaboration: While it might seem solitary, copywriting often involves teamwork. Collaborate effectively with designers, marketers, and others to achieve campaign goals.
• SEO Savvy: Understand how search engines work to optimize your content for better visibility and ranking. Use keywords strategically, write compelling meta descriptions to create top SEO content. And equally important, there are many SEO copywriting tools you should be using.

These skills will not only improve your copywriting skills but also make your work more efficient and effective. (Read this article to learn what copywriting is)

Now that you understand the skills you need to succeed as a copywriter, here are

some of the tools and resources I recommend for your copywriting success.

Grammarly – Catch Those Grammar Errors

A UK study found that over 42% of web users are put off by grammar and spelling errors. First impressions are crucial. Research shows a single mistake in your sales copy could halve your profits.

The BBC even reported that poor spelling costs UK businesses millions.

Some copywriters claim Grammarly "sucks," arguing it stifles unique and readable writing. To some extent, they're right. But the key is to use it wisely.

I proofread meticulously, but Grammarly always catches errors I miss. It's not a replacement for a human editor, but the premium version gets incredibly close.

If you use Google Docs, the Chrome extension is a lifesaver.

Read on to discover common grammar mistakes in your writing and learn how to fix them.

Key Changes:

• Stronger verbs: Replaced passive phrases like "were influenced by" with active ones like "are put off by."
• Concise language: Removed redundant phrases and simplified sentence structures.
• Persuasive tone: Added emphasis on the importance of strong writing and the potential costs of errors.
• Clear call to action: Directly encouraged readers to continue reading.

This revised version is more engaging, persuasive, and easier to understand.

Copyscape – Avoid The Plagiarism Pitfall

Google despises plagiarized content. Your credibility plummets, your rankings tank, and nobody trusts you. It's a business killer.

Worse? You risk a costly lawsuit if the original publisher sues for copyright infringement.

Copyscape is the industry-leading plagiarism checker. It guarantees your content is not duplicated content but 100% original.

The Hemingway App – Simplify Your Writing

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Is your writing full of stuffy, corporate jargon? Does it sound more like a boring report than engaging website copy?

Neil Patel, a top marketing expert, says it best: Nobody likes jargon. It makes you sound out of touch and hides your real message. You lose your reader's attention fast.

Want to write words that truly resonate?

The Hemingway App is your free secret weapon. It instantly transforms confusing jargon into simple, powerful language your audience understands. Imagine:

• Crystal-clear communication: Connect with your readers on a deeper level.
• Increased engagement: Keep people hooked on your content.
• Boosted conversions: Turn readers into customers.

Just copy and paste your text into the Hemingway Editor. It will immediately highlight:

• Hard-to-read sentences: So you can make them short, sharp, and impactful.
• Weak passive voice: Show you how to use strong, active verbs that grab attention.

Don't let jargon kill your message. Use the Hemingway App and start writing words that move people.

CoSchedule Headline Analyzer – Want Headlines That Grab Attention And Drive Clicks?

Legendary copywriter David Ogilvy said it best: Five times as many people read your headline than your content. Think about that.

Ever seen those Upworthy headlines that explode with thousands of Facebook shares? The secret?

They mastered the art of crafting irresistible headlines that spark curiosity and get people clicking now. They use simple, conversational language designed for maximum sharing.

Think about all the times a powerful headline made you click.

Maybe it even convinced you to buy something you didn't need. Words have power, but that power is useless without a killer headline.

Stop writing boring headlines that nobody reads.

The CoSchedule Headline Analyzer is your secret weapon for crafting headlines that:

• Drive massive traffic: Get more eyes on your content.
• Boost social shares: Watch your content spread like wildfire.
• Improve SEO: Rank higher in search results.

CoSchedule recommends aiming for a score above 70. The best-performing headlines often use these proven formulas:

• How-to: Teach people something valuable.
• Lists: Offer easily digestible information.
• Questions: Pique curiosity and invite engagement.

This tool helps you find the perfect mix of common, uncommon, emotional, and powerful words—the key ingredients to a truly magnetic headline.

Don't let your amazing content go unnoticed. Use the CoSchedule Headline Analyzer and craft headlines people click.

Read-able – Is Your Writing Easy To Read?

Search engines are smart. They watch how people behave on your website. When your writing is easy to read, people stick around longer.

This simple fact boosts your search rankings, gets you more social shares, and stops people from clicking away too quickly.

Think of it this way: A 10-year-old should be able to understand your writing without getting confused or needing a dictionary. If they can't, you're losing readers.

Want to make sure your message gets through?

Read-able is a free tool that instantly checks how easy your writing is to understand. Just upload your text, and it will:

• Give you an accurate readability score: So you know exactly where you stand.
• Ensure your writing matches your audience: Connect with them on their level.

Stop writing over people's heads. Use Read-able and create content that everyone can understand and enjoy.

Google Drive – Tired Of Endless Email Chains And Confusing File Transfers?

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Instead of clogging inboxes, upload your content and images to Drive. Your editor could easily make corrections too. It is so much smoother.

Want to make collaborating with clients a breeze?

Google Drive is the perfect solution for delivering content. It's:

• Super easy to use: Even non-techies can figure it out.
• Comes with 15GB of free storage: That's plenty of space to get started.

Just upload your files to Drive and share them with your clients. It's that simple!

Stop wasting time and energy on messy file sharing. Use Google Drive and make collaboration effortless.

Stock Images – Boost Engagement

Want to make your content POP? Use visuals!

Let's be honest: Text-only content is boring. The right image grabs attention and instantly communicates your message—faster than any words can.

Images are like magnets.

They:

• Keep readers scrolling: Hook them and make them want more.
• Boost engagement: Get people interacting with your content.

Studies show that images can increase readership by a whopping 94%! That's huge.

Plus, when you optimize your image alt text, you can drive traffic from the image search engine.

Need amazing images for your content?

Shutterstock is a top-notch stock photo site with a massive collection. You can find practically anything there.

But if you're on a budget, check out these fantastic free resources:  Pixabay, Flickr, Unsplash, and Pexels. Sometimes you can find real gems that rival even Shutterstock's quality.

Want to customize your images and make them truly unique?

Canva offers a fantastic free version that lets you upload your photos and add text, graphics, and other cool effects. Perfect for creating eye-catching blog post visuals!

Don't let your content fall flat. Use visuals and make it unforgettable.

Thesaurus.com And Dictionary.com – Stuck In A Word Rut?

Ever feel like you're using the same words over and over again?  

Ugh, writer's block is the worst.

That's where these awesome tools come in: Thesaurus.com and Dictionary.com. ‍

Remember that big discount coupon project a while back? Yeah, tons of similar products. Finding fresh ways to describe them was a nightmare.   

But these websites saved the day.

Here's why you'll love them:

• Break free from boring repeats: Find exciting alternatives and spice up your writing.
• Easy to use: No need for complicated searches.
• Thesaurus.com goes the extra mile: It's got the most words to choose from – like a giant word treasure chest!
• Bonus: Get the Thesaurus.com add-on for Word and never leave your writing zone.

Stop struggling to say the same thing differently. Let these tools help you write with flair.

Google Docs – Work With Clients Seamlessly

Okay, I hated Google Docs. Living in Lagos, the internet can be unpredictable and when my documents would glitch, I'd get so frustrated that I wanted to throw my laptop across the room.

But here's the thing:

When it works, Google Docs is pure magic.

Imagine you're working on a document, and your client can see your changes live, as you make them. No more sending files back and forth, no more confusion about which version is the latest.

It's like having Microsoft Word in the cloud, but way better. You never have to worry about losing your work because everything saves automatically, and instantly.

Here's why it's a game-changer:

• Real-time collaboration: Work together seamlessly, no matter where you are.
• No more lost files: Everything is saved automatically.
• Easy sharing: Send documents with a single click.
• Works with Microsoft Word files: Import and edit them effortlessly.
• And the best part? It's free!

Stop wasting time on outdated file-sharing methods. Use Google Docs and experience the power of seamless collaboration.

Rhyme Zone – Perfect Rhymes And Synonyms For Your Copywriting

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Ever get stuck searching for just the right word?

Want to make your writing sing, rap, or just plain captivate?

This is your secret instant word magic.

Imagine having the power to:

• Find perfect rhymes in a snap: Create catchy lyrics and memorable phrases.
• Uncover near rhymes for creative flair: Add a touch of unexpected brilliance to your writing.
• Expand your vocabulary instantly: Discover a treasure trove of synonyms to express yourself with precision and style.

Stop struggling with words. Start creating magic.

Find the perfect word—fast! Just type it in and choose from near rhymes rhymes, lyrics, synonyms, related words, antonyms, even poems, and song lyrics using similar words. Stop searching, start creating.

Idioms Dictionary – Unleash The Power Of Idioms

Want to add a unique twist to your copy and grab your reader's attention instantly? Ditch the tired clichés and explore a world of colorful expressions.

Just type in a keyword and discover the perfect idiom to make your message unforgettable. Dare to be different—captivate your audience with fresh, unexpected language.

Keyword Research

Want to attract the right customers?

Keyword research is the key. It's the foundation of effective online marketing and high-ranking content.

By understanding what your target audience searches for, you can craft compelling copy that draws them in and boosts your visibility.

Stop guessing, start connecting.

Ahrefs – Dominate Your Competition

Ahrefs gives you unparalleled insights with the largest content index available. Dive deep with powerful filters for topics, word count, social shares, traffic, and more.

It's the ultimate tool for keyword research and link building—if you're ready to invest.

Uncover hidden opportunities and leave your rivals in the dust.

Ahrefs has the largest content index. You can filter results by topic, word count, shares, time, traffic, and more. Ahrefs is the best keyword research and link-building tool but it comes with a hefty price tag.

SEMrush – All-In-One SEO And Content Marketing Tool

Want one tool to rule them all in marketing?

SEMrush is the all-in-one platform pros rely on for SEO, content, social media, PPC, and competitive analysis. From keyword research and topic generation to readability checks and more, it's got everything you need.

Plus, it integrates seamlessly with WordPress and Google Docs.

Stop juggling tools and start dominating your marketing—get SEMrush.

LongTailPro – Discover Long Tail Keywords

Want to uncover a goldmine of untapped keywords?

LongTailPro helps you generate tons of long-tail keywords from a single seed keyword. Easily filter by volume, competition, length, profitability, and more, then export, import, and manage multiple campaigns.

Stop wasting time on broad keywords—find the hidden gems that bring

Pomodoro – Kill Procrastination

Get more done with the Pomodoro Technique. Work in focused 25-minute bursts, followed by short breaks, to supercharge your productivity and beat procrastination for good.

This app, available for $1.99 on Google Play and the Apple App Store, helps you track your time and conquer your to-do list.

Stop putting things off and start achieving your goals.

CopyBlogger – Your Secret Weapon For Writing Mastery

Level up your writing skills with expert advice from CopyBlogger. Whether you're a newbie or a seasoned pro, you'll find invaluable tips on everything from crafting compelling headlines to mastering the art of storytelling.

BuzzSumo – Uncover The Secrets Of Viral Content

BuzzSumo helps you find popular content in your niche by analyzing what’s trending online. Understanding current trends lets you craft copy that resonates with your audience and taps into relevant conversations.

Ubersuggest – Dominate The Search Engine Rankings

Ready to skyrocket your website's visibility? Ubersuggest is your secret weapon for SEO success. Find high-performing keywords, analyze your competitors, and optimize your content to rank higher in search engine results.

Canva– Design Stunning Visuals In Minutes

Elevate your content with eye-catching visuals. Canva makes it easy to create stunning graphics, from social media posts to blog images. With Canva, you can create designs that will stop your audience in their tracks.

Conclusion

Don't just start writing—use the right tools to research keywords, craft killer headlines, and ensure originality. These resources will streamline your process and help you deliver top-notch results every time.

Ready to elevate your copywriting game?

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